If you’re like most business owners, you’re always looking for ways to save money. And when it comes to marketing your business, search engine optimization (SEO) is a great way to do just that. Contrary to popular belief, however, you don’t need to break the bank in order to get great SEO results. In fact, there are a number of cost effective SEO services available that can help you improve your website’s ranking and visibility without spending a fortune. So if you’re looking for ways to save money during these tough economic times, read on for 8 cost effective SEO services that can help your business stay afloat.
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1. Research Keywords
One of the most important – and cost effective – SEO services you can invest in is keyword research. In order to rank highly for relevant keywords, you need to first identify which ones are most likely to bring traffic to your website. There are a number of free and paid keyword research tools available online, such as Google AdWords Keyword Planner and Wordtracker, that can help you uncover popular keywords related to your business. According to SEO Agency Miami, once you’ve identified a list of targeted keywords, be sure to incorporate them into your website’s title tags, meta descriptions, header tags, and body copy.
2. Optimize Your Website for Local Search
If you want your website to rank high in local search results, be sure to optimize it for local keywords. This can be done by claiming your business listing on popular directories like Google Places and Yahoo Local, as well as by including your city and state in your website’s title tags and meta descriptions. You should also make sure that your NAP (name, address, and phone number) information is consistent across all of your online listings.
3. Build High-Quality Backlinks
One of the most important ranking factors for any website is the number and quality of backlinks pointing to it. In order to build high-quality backlinks, you’ll need to focus on link building tactics that will actually get you results. According to Thrive Link Building Agency, this includes things like guest blogging, directory submissions, social bookmarking, and article marketing. While these tactics do take some time and effort to implement, they’re well worth it when you start seeing an increase in your website’s search engine rankings.
4. Create Compelling Content
Another important – and often overlooked – SEO service is content creation. In order for your website to rank highly for targeted keywords, you need to have high-quality, keyword-rich content on your site. This can include things like blog posts, articles, product descriptions, and even infographics. Not only will this help improve your website’s ranking, but it will also help keep visitors engaged once they land on your site.
5. Implement Google Authorship Markup
Google Authorship markup is a great way to increase the visibility of your website’s content in search results. By implementing this markup, you can link your articles and blog posts back to your Google+ profile, which will then display your photo next to your articles in search results. A top digital marketing agency shared that this can help increase the click-through rate to your website, as well as improve the overall visibility of your content.
6. Use Social Media
Social media is a great way to promote your website and its content, as well as build high-quality backlinks. In addition to promoting your website on popular social networking sites like Facebook and Twitter, be sure to also create social media profiles for each of your business locations. This will help ensure that local customers can find you when they’re searching for businesses like yours on social media.